Tech Time Warp of the Week: When Samsung Tried to Woo the West With Boomboxes

Tech Time Warp of the Week: When Samsung Tried to Woo the West With Boomboxes

As this ad from the early ’80s shows, Samsung was so unknown in the West that its pitch boiled down to “names don’t matter.”

The post Tech Time Warp of the Week: When Samsung Tried to Woo the West With Boomboxes appeared first on WIRED.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s